Microsoft Advertising, the Microsoft division dedicated to digital publicity, presented its proposal for the 2014 FIFA World Cup in Brazil that combines editorial coverage, original entertainment, connectivity and games on its digital platforms MSN, Skype, Xbox LIVE and Outlook.The setup the corporation has ready for the World Cup will allow brands and users to interact through a unified experience, which can be accessed over different devices like smartphones, tablets and computers.This service is available to the entire Latin market. We have originally launched it in Argentina because of the powerful attraction and passion the World Cup arouses in that country said Agustin Nolte, sales director of Microsoft Advertising for Latin America.In a discussion with PRODU, the executive said the service is still in its launch phase. We see that brands are open to receiving suggestions though its a little early to be taking decisions. We believe that later in the first quarter of this year, companies will have their strategies more defined and were prepared to offer them multiple options he said.The World Cup has long been one of the most followed events worldwide and the advertising world is watching it closely. We have very high expectations were offering brands an innovative way of reaching millions of Internet users in Latin America with a unique interaction experience and with the same passion we all share Nolte said.
