MERCADEO Versión en español

Microsoft’s Rafael Carranza: The new platform of MSN has a property dedicated to the Hispanic market in the USA

15 de octubre de 2014

Carranza: Lo que cada quien configure en la web va a vivir también en la aplicación

Rafael Carranza, executive producer of the group of Information and Experiences of Content for Microsoft Latin America, spoke to PRODU at the launch of the new MSN platform. Created around the idea that the knowledge and information that enrich life should be available regardless of the place where people are or the device they are using, the new platform combines the premium content of mainstream media of the world with personal productivity tools, through the web and in major device platforms, including Windows, iOS and Android.”It’s a very exciting time for us as we had 19 years without reinventing the product. This is an evolution that seeks to align with the business strategy, but also with content consumption trends” Carranza said.”We are moving from a web portal to become a platform for productivity,” he added. According to Carranza, MSN signed partnerships with over a thousand media worldwide, which will provide local relevance to users. “Regardless of the device used by the user, he/she will be able to connect with their experience on MSN, and what each one sets on the web will also work in the app” he said. The executive also stressed the importance of the Hispanic market in the USA for the company. “The Hispanic market is clearly very important for both MSN and Microsoft. For MSN, it will have a comprehensive property devoted exclusively to this market that is very successful for us in every way, in fact, the properties we have on MSN are constantly oversold,” he said.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Alonso Aguilar de Amazon: Estrenaremos Cada minuto cuenta primera serie hecha con virtual production sobre terremoto de 1985

Image
MERCADO Y NEGOCIOS

• NAB Show New York 2024 centrará conversación en IA, producción en vivo y la economía creativa sdfd sdfdsf sdf sdfsdf sdfdsf

• Crece número de aplicaciones que admiten audio Dante nativo

• Dome Productions moderniza unidades móviles con consolas Artemis de Calrec

• Array of Hope confía en monitores KRK ROKIT 5 para sus producciones

• Venezuela da el primer paso hacia la era 5G con pruebas piloto y oferta pública

Image
AGENDA

• Tercera edición de Expo ISP llega a Ecuador en noviembre próximo

Image
MERCADO Y NEGOCIOS
Image
Image
Image
Calrec Artemis Mobile TV Group
Image
Image
5g
Image
AGENDA
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.