MERCADEO

Michael Lacorazza from Wells Fargo: The ANA Multicultural Excellence Awards are an opportunity to learn from other brands

Manuela Walfenzao| 23 de junio de 2016

Michael Lacorazza, VP de Mercadeo Integrado de Wells Fargo

The Association of National Advertisers (ANA) spoke with Michael Lacorazza, VP of Integrated Marketing at Wells Fargo, about the importance of the 2016 ANA Multicultural Excellence Awards. Lacorazza won in 2015 the most important award in the LGBT category and knows the insights of multicultural communications. “Greater participation helps all the members to see what is happening in our practice” said Lacorazza. “This is an opportunity to learn from other brands in a closed and safe brand environment.” ANA informed that for this edition they have implemented new categories, like B-to-B and Experiential Marketing. They also refreshed the Radio category and renamed it Audio, for now it includes radio, radio for Internet and podcasts.Submissions are open with preferential rates until July 1st and close on July 8th. The competition is open for all marketing executives, agencies and media companies. Pieces will be awarded according to their creative excellence, their relevance and their business results in the following categories: Afro American, Asian, Hispanic market, LGBT, Disabled people, Digital and Social Media, Print, Total Market and Significant Results.

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image