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MGSCOMM was awarded for its campaign The super breakfast for Milk PEP
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MGSCOMM, Milk PEP record agency, was honored at the PR Agency Elite Award in the category of integrated communications for the campaign of Milk Protein, The Breakfast Project’s The super breakfast. This initiative was developed with the aim to increase the consumption of milk for breakfast, and keep the message about its importance among Latino mothers. “Our goal is to drive sales within the Hispanic community through culturally relevant messages and famous models of behavior who help educate Hispanic families about how necessary is the milk protein to start the day” commented from MGSCOMM.Carlos Vives, avid milk drinker and father, was selected by the agency, to help spread the message about their consumption at breakfast, in the Hispanic community. “We are very proud of the work MGSCOMM has done for our organization and we congratulate the team for a well executed campaign across all marketing communications. We hope to continue delivering the message to Hispanic families in the US with the same success of this campaign,” Julia Kadison, CEO of Milk PEP, said.
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