MERCADEO

Metrolink touts advantages of partnering with Sensis and Tono Studios

Liz Unamo| 29 de mayo de 2019

Metrolink Tono Sensis

Metrolink has launched Water Cooler Secret, a radio spot in Spanish. Sensis developed the creative and Tono Studios was responsible for sound production. The ad is part of their first partnered campaign for the Hispanic market in Los Angeles. The campaign highlights the convenience of traveling to work on Metrolink’s San Bernardino train line instead of driving a car. “Earning the client’s trust is very important to me. And at Tono we have managed to win that confidence. We have a great team and that makes all the difference when producing any type of ad campaign. Tono did the voice casting, design and audio mixing,” said Raquel Ramirez-Cueto, CEO and head of new business development at Tono Studios. In addition to radio, the campaign extends its message through direct mail, out-of-home (OOH) posters, paid-search advertising, Facebook, Instagram and digital banners, all taking customers to the metrolinktrains.com website dedicated to the promotion and sale of train tickets. The spot consists of a funny chat between two coworkers about why one of them is acting so mischievous. The secret? Traveling to work by Metrolink is so relaxing that a passenger clearly arrives satisfied. Campaign credits for the Sensis agency go to Creative Director Javier San Miguel for the creative idea and to Creative Producer Dan Peralta. Tono Studios’ credits are for Sound Engineer Diego Arancibia, Executive Producer Vanessa Lozano, and to the owner, CEO and head of new business development, Raquel Ramirez-Cueto.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image