Head of Advertising Operations North America at Teads, Meg Runeari shared in an interview her vision regarding the advertising video evolution in digital platforms. She said that video advertising has intensely evolved over the past two years. “Thanks to the addition of viewability as a cost model. Advertisers want to ensure their money is being used effectively and in a way that fully immerses users.” “Teads has and continues to listen to the voices of both advertisers and publishers to create the best user experience possible” Runeari explained. “Its been a welcomed experience for me to be a part of a company constantly pushing innovation to be on the front line of industry trends.” As Head of Advertising Operations in the North American market, she knows thoroughly its virtues and conditions. For her is the best market because it has an endless amount of supply and demand. “Brands can test the performance of their global campaigns in the U.S. market” she said. Runeari expects that video consumption will continue to increase. “The ways in which users access this advertising will expand with search and wearable technology being the next big push” she concluded.
