MERCADEO Versión en español
McDonald´s tries out new app that lets customers order, pay for fast food over smartphones
17 de septiembre de 2013
Actualmente McDonald's cuenta con una app que permite al usuario localizar el restaurante más cercano
Fast-foods chain McDonalds has been field testing a smartphone app that allows customers to place their orders and pay for them at a distance, then pick up their meal inside the store or at the drive-by window. The service is currently available in the U.S. cities of Salt Lake City and Austin.According to McDonalds spokeswoman Lisa McComb, the new app seeks to give customers a cooler, more convenient fast-foods moment. Were always looking at new technologies to make the McDonalds experience better for our customers, she said. We are testing some of these technologies in a few markets, so its premature to speculate on the decisions we may make after the tests, but were excited to bring a cutting-edge experience in the future to our customers McComb said.McDonalds already has an app that locates the closest restaurant to wherever the hungry customer is located.Fast-foods chains like Burger King are already moving with the mobile generation, but up to now none has managed to expand that kind of technology globally.
