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Mcdonald’s, Soccer Bring People Together In New ALMA Campaign
Manuela Walfenzao| 2 de julio de 2018
Campani Mundial McDonalds
ALMA has rolled out a new McDonald’s campaign for the soccer World Cup, in which people from all social classes meet to have breakfast at McDonald’s during this year’s international championship matches. The three spots of the campaign depict the cultural exchanges that take place among Hispanic and American soccer fans. The fast-food chain is a World Cup sponsor, so all their restaurants that wish to do so can show the games. Three bilingual TV commercials are being aired in which soccer fans – both longtime followers and rookies – gather each morning to have breakfast and enjoy the 2018 World Cup. As the championship proceeds, the rookies learn more about soccer and even a bit of Spanish in the process. The spots are titled Opening Round, Quarterfinals and Finals.“World Cup commercials are seen frequently this month, which is why we created a series of spots that tell a more complex story and at the same time reward the audience with fresh productions throughout the World Cup” the agency said in a statement. The campaign is being aired on Telemundo and Fox Sports during the month of the World Cup, from June 14 to July 15.
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