MERCADEO Versión en español
McDonalds invites consumers to participate in the initiative: Saber mas sabe bien
19 de octubre de 2014
Salgado: Esta iniciativa nos permite ampliar el diálogo y abordar directamente temas de interés relacionados con nuestra comida
McDonald’s invited consumers in the US, to join the social media conversation and send their questions about their food through the national initiative Saber mas sabe bien (To learn more tastes good). Through the website and social networks, the fast-food company will share videos and graphics that explain how their food is prepared in practical terms, allowing to have a two-way conversation with consumers about ingredients and preparation methods on McDonalds.com/es and @MeEncanta on Twitter. “This initiative allows us to expand the dialogue with the public and directly address issues of concern related to our food,” Adam Salgado, VP of Marketing for McDonald’s USA, said. “Through Saber más sabe bien, we continue expanding our efforts to share in a proactive and transparent manner, the reality of our food based on questions from the audience,” he added. A series of videos recorded in different cities will lead consumers to restaurants and suppliers of McDonald’s USA. Also, the behind the scenes of the preparation process can be seen through the {YouTube; https://www.youtube.com/watch?v=tC2zhw94vA4&list=PLKkYatWHDPav7M30kRg5dqjQjleNOPsf0} page of McDonald’s.”We are proud of our food and our delicious menu options” Marcelo Fajnerman, director of marketing in the innovation team of McDonald’s menu, said. “That’s why we want to provide the public with direct access to see firsthand how we work with our suppliers to prepare our food and ensure the quality and taste that our consumers expect and enjoy,” he said.
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