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McCann Worldgroup Named #1 Agency Network for Promoting Good In “Good Report”
Liz Unamo| 17 de abril de 2020
Harris Diamond de McCann Worldgroup
McCann Worldgroup was named the #1 advertising agency network for promoting good in the 2019 Good Report, a collaboration by WARC and ACT Responsible. The Good Report is a unique ranking of the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues. Additionally, Microsoft’s “Changing the Game,” created by McCann New York, and Ikea’s “ThisAbles,” from McCann Tel Aviv, were included in the report’s 5 top-ranked campaigns for social good. McCann New York was also named the #2 individual agency for promoting good by the report. Harris Diamond, CEO of McCann Worldgroup, said, “We are very proud of the work our agencies do to help our clients improve the lives of people in the local, regional and global markets they serve. For us, a great creative idea has to demonstrate how the brand can play a meaningful role in people’s lives. Work that promotes the greater good has to reflect what the brand’s sense of purpose really stands for.”
Diario de Hoy
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