MERCADEO Versión en español
McCann NY finds a useful purpose for unwanted parenting advice
Manuela Walfenzao| 19 de agosto de 2015
La marca británica de biberones está haciendo este esfuerzo para tener más presencia en el mercado norteamericano
Eric Silver, CCO at McCann USA, developed a campaign full of humor for Tommee Tippee, in alliance with the New York office. In a first commercial they narrate the story of a mother who is overwhelmed by hundreds of pieces of contradictory parenting advice. The brand decides to recycle it and turns each piece into baby wipes. The video closes with the slogan: The best way is your way.Aside from the spot, the campaign has a website where there are more videos belonging to the same concept. There is a section with questions for first-time parents. All the pieces use the hashtag #ParentOn. Most of the videos are made for the web.The thesis of the campaign is that there is no secret formula for parenting, because nobody truly knows how to be a good father or mother. The British baby bottle brand is making these efforts in order to have more presence in the North American market.
