MERCADEO Versión en español

McCann London presents its new campaign for the Cannes Lions Festival: Invest in Creativity; it is cheaper than redundancy

Cristian Vergara| 24 de febrero de 2015

La campaña fue desarrollada por McCann Londres

Cannes Lions implemented a new advertising campaign in which it invites agencies to send their lowest performance employees to the festival.The particular initiative suggests that such a decision be made as an investment in creativity. “Sending low performance personnel as delegates to the festival is better and less expensive than laying them off” points out the campaign.”We wanted to highlight the fact the not taking care of internal talents is a more expensive exercise than developing them. The investment in creativity will boost your business forward, and coming to Cannes is the perfect way to do that”, explained Senta Slingerland, Brand Strategy director of Cannes Lions.On his part, Mike Oughton, creative director of McCann London, said: “We discovered there is a correlation between the number of delegates sent to the festival and the number of Cannes Lions winners in the following years. Therefore, since the cost of replacing someone is up to 30% of the salary, the investment of sending a member of your personnel to a week of education and inspiration in the Cannes Lions festival is insignificant”.The campaign includes a contest called Cannes Confessionals in which the candidates can win delegate passes to the event if they explain why they deserve to attend. That is, they must prove how bad they are in their jobs.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.