MERCADEO

McCafe holds first-ever Free Coffee Event nationwide

28 de marzo de 2014

A partir de mediados de abril, McCafé también sorprenderá a un seguidor de Twitter con un café McCafé y premios

McCafe invited coffee-lovers all around the U.S. to visit a participating McDonald’s restaurant in their cities to enjoy a freshly brewed small McCafe coffee during McDonald’s first-ever Free Coffee Event all around the country.The free McCafe was available during breakfast hours from March 13 to April 13 at participating restaurants. And now, beginning in mid-April, every day this year McCafe will surprise a follower on Twitter with a McCafe and prizes. “We take a lot of pride in our breakfast offerings and our McCafe coffee is a great complement to our breakfast lineup. That’s why we’re excited to share it with our guests, on us,” said Greg Watson, senior VP at McDonald’s USA for Menu Innovation, at the time of the launch. “McCafe enthusiasts can count on us surprising them in unexpected ways all year long.”To launch the two-week campaign, McDonald’s organized tasting events under the title Make Friends with McCafe in very busy urban venues and transport stations across the country. In those events, people could enjoy a free McCafe and numerous surprises along the way, such as live music shows, spontaneous comic situations and more.



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