MERCADEO Versión en español
Mauricio Jemal from Shooters Films: We’re are in a Very Good Position as Production House
Manuela Walfenzao| 1 de diciembre de 2016
Mauricio Jemal, productor ejecutivo de Shooters Films
Shooters Films’ Executive Producer, Mauricio Jemal said that 2016 has been a difficult year due to elections. “It was very productive, but we could have done better. Everything was low due to market influences.” Despite this, they gained great acknowledgements at Cannes, U.S.H. Idea Awards, and they were awarded Best Production house in the U.S. and Euramerica in Argentina. Their greatest project was the campaign for Lala, developed together with Dieste, and targeted to the general market. In 2016 they also opened a division devoted to branded content, developing VR and 360 projects. “We have diversified without losing control and focus of the production house” he added. “Branded content will set the trend in 2017, particularly due to millennials. They devote their time watching pieces related to social change or those that give them any benefit.” Jemal made clear that producing branded content is not inexpensive, but they are prepared to develop creative solutions that allow this type of ideas. “Regarding budget, 2017 is going to be very good, until 2025. Clients are understanding they should invest to create their contents. We’re in a very good position as a production house. Our Hispanic agencies are at a superior level, and this is clear for the world with the growth of the market and all the recognitions.” Shooters has currently 50/50 of clients in the Hispanic market and the U.S. general market. Their L.A. office has been very successful.
Diario de Hoy
Noticias relacionadas (1)
26 de junio de 2016
CANNES LIONS- Shooters Films se llevó un León de bronce por Devices