MERCADEO Versión en español
Mauricio Galvan of D Exposito & Partners: Its pretty risky saying the Hispanic market is the mainstream market
8 de mayo de 2013
Mauricio Galvan, partner and CCO of D Exposito & Partners, met with PRODU at the conference organized by AHAA together with FIAP and the Circulo Creativo. Among other topics, Galvan shared the reasons why he and his partner Leo Olper joined D Exposito.I joined D Exposito six months ago, and something about it I particularly liked was the chance to join together with Leo Olper, who had been my partner for several years. We understand each other perfectly, which is odd because this is a different kind of advertising duo. Instead of being the typical pair of creatives, Im a creative and hes in accounts Galvan said.Daisy (Exposito) is a legend of Hispanic advertising, she founded this agency seven years ago and she knows shes at a crucial moment. So she invited us to help the agency grow she wants to take it to the next level. That seemed super important to me, so after talking with Daisy, we made the decision and were glad we did. Were very excited about whats coming.Turning to advertising specifics and discussing the digital revolution in the ad industry, Galvan gave his opinion that its pretty risky saying the Hispanic market is the mainstream market. Its not, but on the other hand I dont think brands can afford to ignore it completely. Thats as big a mistake as the other extreme, such as saying that its the new mainstream.
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D Expósito & Partners suman a Leo Olper y a Mauricio Galván a su equipo