MERCADEO Versión en español
Matrix Class for Glass series of beauty videos debuts with Kika Rocha
27 de febrero de 2014
Kika Rocha es una autoridad en modas y belleza en EE UU y América Latina
Matrix, a subsidiary of LOreal USA and a leading provider of professional hair coloring and care, recently launched the Matrix class for glass video series featuring Kika Rocha. Matrix, together with the LOreal Innovation Team, identified the Google Glass technology as a way to capture a unique perspective on how to create a look from the hairdressers viewpoint using this wearable technology.The first video in the series of hair-styling tips kicks off with Matrix artistic director Ammon Carver wearing the Google Glass to make a video of all he does as he readies Kika for a red-carpet appearance. Kika Rocha is an authority on fashion and beauty in the United States and Latin America. She was fashion and beauty director of People en Español and has been seen in television coverage of red carpet events as a fashion critic on top networks like Univisión, CNN en Español and Telemundo. She is currently a judge on the reality show Colombia’s next top model and the blogger of De tacones y más, where she offers her famous #tipsdekika.With this program, Matrix sets the style in beauty and fashion innovation, presenting the wearable Google Glass device for the next generation of beauty education.These videos offer a new and unique vision as the hairdresser sees it and create a styling experience of boundless technology. The Matrix class for glass series of videos will present trending beauty tips from the best-known bloggers in America.To see the video, click {here;http://www.matrix.com/classforglass}.
