MERCADEO Versión en español
Mary “Pepper” Pimienta of BaseCamp: The 1st three years are the hardest and getting here is a reason to celebrate
18 de febrero de 2014
Fernando Gómez de D'Exposito, Mary Pimienta, fundadora de Basecamp Ent, y Luis Herrera de Liquid Lab
Three years ago the prizewinning Hispanic producer Mary Pimienta, also known as Pepper, founded the production company BaseCamp Ent, through which she has worked on advertising campaigns in the United States, Mexico and Latin America.The first two or three years are the hardest, and getting here is a reason to celebrate. And so I continue, because Im never short of motivation Pepper told PRODU. BaseCamp is now an established production company, and Im grateful to the clients who believed in my directors and in me. We believe in doing things well, and the priority is making clients feel comfortable. Our response is always Everything has a solution.According to Pimienta, the U.S. Hispanic market will always be needed. She says that with so much happening online, its necessary to break down and adapt content very effectively, and make it interesting to all demographic segments. But this is a double-edged sword it means producing faster with budgets the just get smaller. An advertiser these days has to divide his budget among a greater number of specialized markets he said. Mary has a long career in feature films, documentaries and music videos, while her advertising clients include AT&T, Burger King, Comcast, Discovery, HBO, J&J, Kraft, Pepsi, P&G, Toyota, U.S. Army, Verizon, Wendy, Clio Awards, Addys, Best of New York and WorldFest Houston International Film Festival.Pepper especially noted the hard work of her team in these three years and the trust placed in BaseCamp by her clients. Above all I thank my directors and my clients who lent me a hand at the beginning and believed in our service, among them being Zubi, Casanova, Prime Access, Global Hue and Bromley.
