MERCADEO Versión en español

Martin Rietti From Landia: With VR The Future Holds More Filming With More Tech Resources For Less Money

Manuela Walfenzao| 4 de diciembre de 2017

Rietti: El proyecto de Beldent fue un desafío interesante

Argentina’s first commercial made entirely in virtual reality (VR) combining multiple platforms has been made for Beident Infinit chewing gum, with coproduction by Landia and Sale to align TV and digital content, and directed by Landia’s Martin Rietti.“It was a project we were very curious about, both regarding its look and in terms of production design, since VR as a storytelling instrument is not yet configured” said Rietti. “The story is narrated with a subjective, point-of-view camera, so there was an additional layer of complexity: we had to tell interconnected stories seen from different angles. It was an interesting challenge in which we had to align everything.”The Director feels that the new environment, in which technology creates a constant dialogue between the Internet and its users, more filming can be done with more tech resources, but at the same time with more modest budgets. That will mean “many projects happening at the same time, but smaller, with less money and more thought” he added.Rietti said the shoot was intense. They had to work in sync and condense all the actions related to the infinite possibilities of nights when anything can happen, in order to make the content as dynamic as the storyline and its Millennial target.“I am currently working on the preproduction of a new commercial together with Santo, which we’re going to shoot in Uruguay. Also, the print edition of the American B book of photography, in which I participated, is about to be released by the Paripe Books publishing house.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Alonso Aguilar de Amazon: Estrenaremos Cada minuto cuenta primera serie hecha con virtual production sobre terremoto de 1985

Image
MERCADO Y NEGOCIOS

• NAB Show New York 2024 centrará conversación en IA, producción en vivo y la economía creativa sdfd sdfdsf sdf sdfsdf sdfdsf

• Crece número de aplicaciones que admiten audio Dante nativo

• Dome Productions moderniza unidades móviles con consolas Artemis de Calrec

• Array of Hope confía en monitores KRK ROKIT 5 para sus producciones

• Venezuela da el primer paso hacia la era 5G con pruebas piloto y oferta pública

Image
AGENDA

• Tercera edición de Expo ISP llega a Ecuador en noviembre próximo

Image
MERCADO Y NEGOCIOS
Image
Image
Image
Calrec Artemis Mobile TV Group
Image
Image
5g
Image
AGENDA
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.