MERCADEO Versión en español

Martín de Ferrari From Wing: We Were Looking For an Innovative Way To Show How Art Can Change Your Life

Manuela Walfenzao| 11 de mayo de 2017

De Ferrari fue el redactor a cargo de la campaña

The agency Wing Grey is proud to present one of its campaigns that will compete in Cannes Lions in the categories Print & Publiching and Outdoor. These graphic pieces were designed for their client La Liga del Arte and precisely bet on the power of art to change history. Martin De Ferrari was the writer of the campaign and Julieth Monsalve, Art Director. Under the premise that history has proven on several occasions that the best talent in the world can be used to create massive beauty or massive destruction, they made these interesting illustrations. “We are looking for an innovative way to show how art can change your life. We identified several historical characters with certain artistic sensitivity, but who didn´t follow the path of art but a path that ended up causing harm to mankind” said the pair. “Obviously, we can only imagine what would have happened if they had dedicated their lives to art since they could have solved many of their internal conflicts in a positive way.” The pieces were illustrated by the artist Andrés Echeverry and show the points in common between the lives of people such as Salvador Dalí and Adolf Hitler or García Lorca and Joseph Stalin, for example. “The world knows who led the path to destruction in history. This proves the importance of channeling talent towards creation and not towards destruction” says the agency in a statement.Watch the pieces

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.