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Marketing to a Multicultural Nation is what ANAs 2013 conference is all about
Patricia Molina| 20 de septiembre de 2013
Marketing to a multicultural nation es el tema del próximo simposio de ANA
The 2013 ANA Multicultural Marketing & Diversity Conference will deal with the complexities and rewards of Marketing to a Multicultural Nation. Speakers at the conference will be leaders of such companies as American Express, Diageo, PepsiCo, McDonalds, Wells Fargo & Co and more. The event is presented by Clear Channel Media + Entertainment and will be held Nov. 3-5 at the JW Marriott in Los Angeles. The conference is expected to attract more than 600 guests and will include the 13th annual Multicultural Excellence Awards, which honors marketers and their agencies.Speakers already confirmed for the event are: Della Ng, VP of Asian SegmentBrand, and marketing manager of Enterprise Marketing of Wells Fargo; Carlos Saavedra, director of cultural marketing at PepsiCo; Dante N. Mastri, head of global strategies for American Express; Gerald Johnson, senior VP of the American Heart Association; Marc Strachan, VP of multicultural marketing at Diageo; Marlena Peleo-Lazar, creative director of McDonalds; Desiree Reid, general manager of Iman Cosmetics; and Luke Visconti CEO of Diversity Inc Media LLC. Also on hand will be Steve Harvey of The Original Kings of Comedy and the host of the Family Feud game show, regularly the second-highest-rated program on U.S. daytime television.For more information about the conference and how to register, visit the website ANA Multicultural Marketing & Diversity.
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