MERCADEO Versión en español

Mari Tato from In & Out Productions: We always give more, moving beyond creative retribution

Manuela Walfenzao| 6 de julio de 2015

Mari Tato, productora ejecutiva de In & Out Productions

Mari Tato, Executive Producer of In & Out Productions, spoke with PRODU about the strengths of the campaign and the growth they have experimented in the last two years.“The benefit of In & Out is that we never stop working and we go straight to the target”, said Tato. She also explained they have a new work rhythm, because they have broadened their client portfolio. They collaborate with new agencies and sometimes create their own advertising contents for new clients.“We have a countless number of possibilities that we have gradually created due to the fact that this year and last, the economy has recovered and clients are investing more money and seeing a different type of advertising”, said the Executive Producer.Included in the growth Tato mentioned are the new offices in California and alliances with Latin American production companies, together with the inclusion of European and Latino directors in the In & Out Productions family. “We always give more, the point is to go beyond creative retribution. We now offer our clients more in the digital scope, we let them know there are many possibilities”, she said. “We are very happy to be working and producing good results, not just for In & Out, but for other partners”.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image
Noticias relacionadas (1)
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.