MERCADEO Versión en español
Marco Vega of We Believers: We invented a new way of playing in a space where creativity is still the center
1 de julio de 2016
Vega: El equipo ha sido contactado por iniciativas ligadas a las Naciones Unidas
For Marco Vega, Co-Founder and Strategy Chief at We Believers the {Edible six pack rings;www.produ.com/publicidad/videos/index.html?Noti=11048} campaign -awarded with four Lions at Cannes Festival- it’s a creative idea thats going to change the world. He explained to PRODU that the team that developed the campaign for which they were awarded with an Innovation Lion, has been contacted by initiatives related to United Nations in order to take the idea to another level. We feel very confident to sit down after creating such a nice product. We invented a new way of playing in a space where creativity continues to be the center, and that with the business community, we can and must change the world. We just gave an example of the potential we have as an industry and as creative idea, in order to create ourselves in that type of projects and make them real. The challenge is not forgetting that is our space Vega said. The Hispanic market is increasingly consolidating every day, it gained a significant weight and potential after winning the Lions and shortlists. When you think about this Hispanic market and multicultural industry, and the weight were having at festivals like Cannes, El Sol, there is potential without a doubt. He added that even if the Hispanic market reinvents itself, it has the confidence of having players that have transformed successfully and are playing an important role, and also that therere new players, like us, setting the pace to where we should go.
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