MERCADEO Versión en español
Marca Miami launches the first Straight Talk campaign targeting the U.S. Hispanic market
16 de diciembre de 2013
La producción del comercial se realizó en México, en asociación con la casa prodcutora DAvant-Garde Media
The Hispanic agency Marca Miami launched a campaign for Straight Talk in order to win the cell-phone service fame in the U.S. Hispanic market.This was an important project for us because it was the first time the brand communicated with the Hispanic market, though its a brand thats had quite a run in the U.S. general market Sebastian Moltedo, associate creative director at Marca Miami, told PRODU.The commercial is based on the concept Lo mejor de ahorrar es volverselo a gastar (roughly, the best thing about saving money is getting to spend it again) and features the humorous story of a woman who saves with Straight Talk so she can go shopping for all the stuff she loves.The spot was produced in Mexico in association with the production company DAvant-Garde Media and directors Martin Kalina and Luis Mermet. The creative team was made up of Armando Hernandez, Alejandro Berbari, Sebastian Moltedo, Pablo Del Fabbro and Mario Gomez.The Miami-based agency was recently awarded the account after handling TracFone as a client. We had been working for TracFone, which is the parent company. At the moment weve done a commercial for them as well which will air this year Moltedo said.Straight Talk is a subsidiary of TracFone Wireless, the largest prepaid, no-contract cell-phone service in the United States, with more than 22.4 million subscribers.
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