La producción del comercial se realizó en México, en asociación con la casa prodcutora DAvant-Garde Media
The Hispanic agency Marca Miami launched a campaign for Straight Talk in order to win the cell-phone service fame in the U.S. Hispanic market.This was an important project for us because it was the first time the brand communicated with the Hispanic market, though its a brand thats had quite a run in the U.S. general market Sebastian Moltedo, associate creative director at Marca Miami, told PRODU.The commercial is based on the concept Lo mejor de ahorrar es volverselo a gastar (roughly, the best thing about saving money is getting to spend it again) and features the humorous story of a woman who saves with Straight Talk so she can go shopping for all the stuff she loves.The spot was produced in Mexico in association with the production company DAvant-Garde Media and directors Martin Kalina and Luis Mermet. The creative team was made up of Armando Hernandez, Alejandro Berbari, Sebastian Moltedo, Pablo Del Fabbro and Mario Gomez.The Miami-based agency was recently awarded the account after handling TracFone as a client. We had been working for TracFone, which is the parent company. At the moment weve done a commercial for them as well which will air this year Moltedo said.Straight Talk is a subsidiary of TracFone Wireless, the largest prepaid, no-contract cell-phone service in the United States, with more than 22.4 million subscribers.
Marca anunció la incorporación de nuevo talento a las filas de la agencia
El equipo de Marca da la bienvenida a cuatro nuevos integrantes
