Manny Ruíz, fundador y director creativo del Hispanicize
Almost 3,000 assistants, 55 conferences and focus groups hours with debates about different topics related to digital communication, marketing, advertising and journalism is the balance sheet of the seventh annual Hispanicize, according to Manny Ruiz, Founder and Creative Director of Hispanicize. “The greatest achievement of the event was to give strength to specific ideas to guarantee that the Hispanic market voice is heard. We have to be activists among our own Latino community, renewing ourselves, joining and seeking a leader. This will have a deep impact in the marketing industry because if we change the Latino narrative, if we prove to be the force we are, brands will have to turn more towards us, because it will be absolutely necessary to do so” he said. Hispanicize 2016 also included the first DiMe Summit, the third Positive Impact awards and the second edition TECLA awards. More than 200 speakers participated during the five days event that took place at the InterContinental hotel in downtown Miami. The summit for digital content creators was one of the novelties of the event with more than 300 influencers and creators. All of them were trained and received useful tools to enhance their presence in the digital platform. Prudential Financial, Toyota, Unilever, Wells Fargo and Telemundo, were part of the group that sponsored the annual event.
