MERCADEO Versión en español
Maite Perroni named Pantene ambassador for promotions in the U.S. Hispanic market
11 de octubre de 2013
Todos los lunes durante el mes de octubre, una nueva confesión de vídeo de Maite será publicada en MiPantene.com
Maite Perroni, Procter & Gambles ambassador for Pantene, played an important role in launching the Pro-V Heat Shield on the U.S. Hispanic market through four exclusive videos posted on its Facebook page MiPantene.com. In the videos, Maite shared secrets and stories about hair care, while letting it be known that Pantenes Pro-V Heat Shield Collection is for all women who are perfectly aware that using heat styling tools too much will damage their hair, but, well, so what? They want to be pretty.We all have secrets when it comes to our hair! Personally, I wish I could let my hair air-dry as much as possible, but the reality of my life requires heat styling tools as part of my everyday hair routine. With Pantene Pro-V ® Heat Shield collection I can use heat styling tools guilt-free and still keep my hair healthy and protected against 450 degree heat said Maite Perroni.Every Monday last October, a new Maite video was seen on Mi Pantene. At the end of each video, Maite invited those interested to present their own videos in answer to a question. At the end, four finalists were picked by a panel of judges, one for each question, and after the four weeks, the finalist videos were posted on MiPantene by means of a vote to determine the grand prix winner, to be announced in November.
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