MERCADEO

Magdalena Abreu of Admetricks: 2023 has established itself as a year of opportunities in terms of innovation and growth

Cristian Vergara| 10 de noviembre de 2023

Magdalena Abreu Admetricks

Magdalena Abreu, country manager for Mexico, Colombia and Central America at Admetricks, shared her impressions of the most recent Advertising Week LatAm (AWLATAM 2023), an event that, according to her, has become one of the most important in the communications industry in the region.”The event was a great opportunity for networking and relationship building. I was able to coordinate several calls with potential clients after the event. Undoubtedly, the advertising industry is seeing a great meeting point there,” she said.The executive also highlighted the great year that the company is closing. She highlighted that 2023 has been consolidated for them as a year of numerous opportunities in terms of “innovation and growth”.”We have implemented significant improvements in our solutions using artificial intelligence, these updates have allowed us to expand our coverage and generate a more agile response to market trends” Abreu points out.He added that this period has been distinguished by a notorious increase in advertising investment and the importance of using data to optimize digital budgets. “This practice not only provides greater visibility to the market, but also facilitates decision making,” he said.He concluded by emphasizing that from Admetricks they reaffirm their constant commitment to bring transparency and visibility to the world of advertising, “contributing to the continued advancement of the sector”.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image