MERCADEO Versión en español

Luis Miguel Messianu of Alma: Since our beginnings we have made a lot of progress but the best is always yet to come

6 de febrero de 2014

En estos 20 años nunca hemos tenido un año malo en cuanto a resultados pero los mejores años han sido los últimos siete

On the 20th anniversary of Alma, its President and CCO Luis Miguel Messianu recalled in a conversation with PRODU all the challenges of these two decades that time has transformed into rewards, so that the agency today is positioned as one of the pioneers of the U.S. Hispanic market.“These have been 20 very special years, with many changes that have brought tremendous progress to the industry, and we have become known as the agency that is forever reinventing itself” he said.In telling the agency’s story, the executive has some wonderful memories of Alma’s first seven years. “They were spectacular, we were one of the pioneer agencies that created a second generation of Hispanic agencies, which took the Hispanic market to the next level” he said.According to Messianu, there did come a time when things got complicated around 2007, but the agency regained lost ground after being relaunched under the name Alma. “From then on, the results speak for themselves. At that time we were 65 people, today we have a team of 130 members and our revenues have doubled” he said. Early this month, Alma brought together clients, associates and the media to celebrate the next 20 years of the Hispanic agency. “This is a fiesta to celebrate the soul of Alma, to thank our clients for their trust and support, for putting in our hands their most valuable possessions which are their brands; it is also a recognition of the media that have helped us tell our story all these years, where the message we want to transmit is that this is the beginning of the next 20 years” Messianu said.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.