MERCADEO Versión en español
Luis Miguel Messianu of alma Miami: Big ideas are big winners
Claudia Smolansky| 9 de agosto de 2021
Luis Miguel Messianu Especial Cannes
After receiving four bronze Lions and eight shortlists in this year’s edition of Cannes Lions, Luis Miguel Messianu, Creative Chairman & CEO of alma Miami, spoke with PRODU for the FastFWD special, focused on the participation of the Hispanic market in these awards, on the importance of perseverance, great ideas and teamwork. “This recognition shows our consistency and that is one of the things that fills me the most with pride” Messianu commented. This would be the sixth consecutive year that alma Miami has received awards from the Cannes Lions. Since 2016, the agency has garnered 27 Lions for its work. “Cannes is a unique festival that not only brings us all together as an industry, but it sets the goal and motivates us to continue being better and better” he added. Finally, he celebrated that the contest has recognized works and campaigns for traditional clients, but at the same time, for NGOs such as Its up to you from Pereira O Dell, which promoted vaccination for COVID-19 in the country. Likewise, he pointed out that each campaign is made possible by the creative, account and planning teams. “The big ideas are the big winners” he concluded
