MERCADEO Versión en español

Luis Miguel Messianu of ALMA: 2015 was a historic year in team growth, accounts and awards

13 de enero de 2016

Luis Miguel Messianu

Luis Miguel Messianu, President and CCO at ALMA said to PRODU that 2015 was a historic year in terms of the growth achieved by the agency in a long time. He added that however the balance in billing, accounts, awards and team has been very positive, they are not slowing down the pace and quality of work. “We strive ourselves to maintain humility, curiosity and the will to work in order to be better every day in benefit of our clients.” Digital and social media are growing at a staggering pace, Messianu explained, but this does not diminish the importance of more traditional screens, and media such as radio or print, which also have a place within the consumers’ experience. Regarding what will be trend in 2016, he said that the industry will have to rethink messages to reach consumers. “Everything is content now and we have to think differently. Now the angle has lesser to do with language, and the key is definitively in culture and the interaction moment with the brand in the context of life. We have to think in a more agnostic way and integrate ourselves in an organic and natural manner in the consumer’s life.” To address the rise of ad blockers, he believes that the best antidote is creativity and great ideas. “The challenge is to understand consumers in their needs, quests and concerns. Great ideas are always welcome.”

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.