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Luis Miguel Messianu From ALMA: Big Data Is Never More Important Than A Good Idea
Liz Unamo| 24 de septiembre de 2017
Messianu participó en el festival Cartagena Inspira
Luis Miguel Messianu, Creative Chairman and CEO at ALMA, participated in the Cartagena Inspira Festival, with his presentation Beyond Platforms, Ideas and Innovation… Ideovation. Innovation always has counter-forces, it is never easy to implement, points out Messianu. According to him, big data is very important, but not more meaningful than a big idea. “Big data is never more important than a good idea. There is nothing more innovative than a good idea that is well executed. Perfection does not exist, it is a constant quest. It is necessary to innovate with a sense of purpose.” He added that you must have good ideas to connect with consumers. According to Messianu, the second edition of the festival has a good concept. “I love the event, it is a spectacular city. The focus of different areas that interconnect and the quest for innovation are interesting.”
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