MERCADEO Versión en español

Lowe Colombia’s Jose Miguel Sokoloff: Creativity has become global and where the piece comes from is irrelevant

17 de junio de 2014

Jose Miguel Sokoloff, president of Lowe Worldwide Creative Council and Creative VP of Lowe Colombia, talked to PRODU about his participation as president of the Outdoor category during the 61st Cannes Lions Festival.With a total of 5,660 pieces entered, from 80 countries, Sokoloff said the biggest challenge was to select the Grand Prix for the category. “Our minds and hearts were split into four pieces that we thought were really extraordinary and deserved a Grand Prix, and try to reach a consensus on what the right choice was, was a difficult job, but intellectually and emotionally very interesting,” he said. In his role as president of the jury, he had to instruct the group of jurors the responsibility they had in their hands. “The awards out of Cannes are a reference to people who study the industry, so we have a responsibility to our industry and the work we do, so the whole analysis was based on that thought.”To Sokoloff creativity is fully globalized and the detail where the piece comes from is currently irrelevant. “Today, the good work comes from anywhere, there is no difference between a good job of Guatemala and one from France,” he said.After his experience as a juror for Outdoor, the advertiser concluded with the recommendation to submit what is really good. “We saw 5,660 pieces and left a shortlist of 506, then you have to be sure of what is winning,” he concluded.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.