MERCADEO

Louis Maldonado d expósito & Partners awarded the Fifty Over 50: The Age Disruptors

5 de febrero de 2024

The ceremony was held on January 29 and Louis Maldonado was accompanied by the DEX team, Gloria Constanza, Daisy Expósito-Ulla, Jorge Ulla, John Ross and Carmen Sepúlveda, from AARP

For the 9th year, City & State and AARP New York have recognized a group of distinguished New Yorkers whose decades in local and state politics and government are worthy of celebration. This week’s magazine features the annual Fifty Over 50: The Age Disruptors, highlighting the contributions and legacies of fifty venerable New Yorkers. Among the honorees was Louis Maldonado, partner and managing director of d expósito & Partners.

These awards honor leaders who have broken barriers, set the stage for future generations, helped create the New York we know and love, and serve as an inspiration to anyone who wants to make a difference in the state.

Louis explains that this is an important recognition for a couple of reasons. “First, it’s from City & State New York, which is the premier publication for politics and policy across New York City and New York State. Second, the other honorees are highly accomplished and at the top of their fields, so that is both exciting and humbling. More importantly, it’s about being recognized for my work and the sense of purpose of ensuring Latinos and other communities of color are included and engaged in an insightful and relevant dialogue”.

While the industry needs fresh perspectives and ideas, the younger generation needs wisdom, experience and knowledge. “After all, newer technologies and platforms are simply the latest tools that savvy communicators use to engage our audiences, but the principles of marketing and advertising remain the same. Learning to masterfully apply those principles to help client businesses grow takes time and cannot be rushed. That’s where veteran professionals like me come into the equation”.

What is the most important lesson or piece of advice you received early in your career?
This is a difficult question to answer because I’ve received so many gems of wisdom and advice that have taught me so much. But there is one word of advice that stands out, and that is to “wear your own shoes.” I have often watched and even studied my mentors closely, and I’ve model them in my leadership where appropriate. In one instance, it was time for one of my mentors to pass the torch to me, and I had no idea how I was going to fill this person’s shoes. Her response to me: “Wear your own shoes. You’re prepared, and you’ll be successful and loved because you’re you, not me.” That gave me a totally new outlook on the situation and the extra boost of confidence to move into the role with my head held high.

How does it influence your work today?
It reinforced the importance of always being true to myself and of being an independent thinker and leader. Of course, I practice the tried-and true leadership skills: active listening, leading with courage and empathy, critical and analytical thinking, etc. These are all important best practices for leaders, but it gave me the liberty for me to do it in the way that works for me and my teams; not according to what works for someone else. And that’s particularly valuable in this era because so much of what worked before may no longer work today or tomorrow. We have to find new solutions and ideas, and, thanks to these sage words, I fully have the confidence to do just that.

Who or what inspires you in the industry?
I get inspired by real creativity based on a kick-ass, insightful strategy. I get inspired by clients that are bold and will roll up their sleeves to do great work to build their brands while also doing right by their consumers and the world. I get inspired by people of all ages that are excited about our craft and that want to try new things and do meaningful work, and I get inspired by team members that are willing to go against the grain and avoid bandwagons to do work that is unexpected yet super powerful and effective.

What challenges do you value in the industry today?
I love and value that every day holds a different challenge because every day brings us something new to learn, and that brings more opportunities to create positive impact. There’s always a new technology, platform, data source, consumer trend, client project or competitor that emerges to help keep us on our game and to keep our work exciting and fresh. All these things prevent work from ever becoming boring.

Plus, we are faced with seriously daunting global challenges and economic shifts in this post-pandemic world. These create an even greater need for excellent and astute communicators. People need to know about new brands and solutions. They need to know how new systems and processes work. They need to know how to plan for the long haul while being prepared for the unexpected twist or turn. They need know about ways to continue learning and being inspired. So, whether our expertise is advertising, public relations, media, grassroots outreach, retail, etc., there will be an even greater need for effective communicators and campaigns for the foreseeable future. To me, that’s valuable and exciting!

 

 

 

 

Diario de Hoy

viernes, 27 de septiembre de 2024

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Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

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VIPS

• José Luis Sánchez de Natpe Global: Venimos a México a explicar qué es RealScreen Summit y las ventajas de participar en ambos eventos

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

• Productora Nidian Abella: SMARTFILMS me dio la posibilidad de difundir mensajes que resuenen con todos los públicos

PERSONAJE DE LA SEMANA

Roberto Stopello, showrunner y series developer de Netflix

Roberto Stopello es personaje de la semana en PRODU, tras la entrevista exclusiva ofrecida a Ríchard Izarra en #PRODUprimetime, donde reveló detalles de su nueva etapa profesional, después de dejar su cargo en enero de este año como VP de Desarrollo para México en Netflix. Ahora sigue trabajando en exclusiva para la plataforma, pero con mayor libertad y con la posibilidad de pasar tiempo de calidad con su familia. Además, puede vivir en Orlando, EE UU, donde están sus afectos.

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ACTUALIDAD

• Globo presenta al mercado internacional telenovela Manía de ti de João Emanuel Carneiro

• Shooting in Spain intensifica su presencia internacional para atraer rodajes a España

• Festival Internacional de Cine de Cartagena de Indias abrió convocatoria para la selección oficial de su edición 64

• ICEX España lanza la campaña Spain, Where Talent Ignites para potenciar la imagen internacional de la marca Audiovisual from Spain

El oráculo 35 años: Cecilia Gómez de la Torre

FIC Monterrey celebra vigésima edición con foco a reforzar su internacionalización

Diana Cobos del FIC Monterrey: Incrementamos la parte de Industria como parte del crecimiento del Festival

Arturo Sampson de Exile: Estrenaremos en Telemundo miniserie documental con J. Balvin que abordará temas mentales

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CONTENIDOS

• Mi pequeña princesa del catálogo de Latin Media lidera la audiencia en República Dominicana

• Netflix lanza documental argentino María Soledad: El fin del silencio el próximo 10 de octubre

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VIPS
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Natpe fortalece su propuesta como mercado con la incorporación de RealScreen Summit, dos mercados en uno, ambos a realizarse en la semana del 3 al 7 de febrero en el Hotel InterContinental de Miami. De esta manera, incrementa su propuesta de valor, al ofrecer un mayor acceso a distribuidores y compradores de EE UU y global, con el atractivo de nuevos contactos y negocios para el mercado latinoamericano. Otra ventana es que se distancia de Content Americas en el espacio de tiempo. Sobre estos temas habló en México José Luis Sánchez, gerente para Latinoamérica, EE UU y Global de Natpe Global, quien viajó a este país junto a César Díaz, en una cruzada de ventas y promoción del evento.

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ACTUALIDAD
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Gabz, Agatha Moreira, Chay Suede y Nicolas Prattes son los protagonistas de Manía de ti
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CONTENIDOS
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Mi pequeña princesa
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Netflix estrena el próximo 10 de octubre en todo el mundo María Soledad: El fin del silencio, documental argentino de Red Creek y Néctar Films sobre el femicidio de María Soledad Morales, a 30 años de su asesinato.

PRODU
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