MERCADEO Versión en español

Lopez Negrete Wins In Multiple Categories At The Arf David Ogilvy Awards Show

Liz Unamo| 14 de octubre de 2022

Walmart Somos Más

Lopez Negrete Communications, the largest independently owned and operated full-service agency specializing in Hispanic marketing, received six awards on behalf of Walmart, Unilever, the Ad Council for FEMA, and Mattress Firm at the 2022 ARF David Ogilvy Awards. “The pandemic has challenged many aspects in the marketing world, but to be successful, we’ve always believed it is vital to lean on consumer insights and the data in order to find powerful, relevant ways to communicate with and understand our consumers,” says Alex López Negrete, president and CEO of Lopez Negrete Communications. “It’s a privilege for us as an agency to work and partner with clients who are committed to engaging with our Hispanic community and, of course, for the privilege to create meaningful work,” he added.The winning clients and campaigns include: Walmart: “Together Somos Más” – GOLD in the Multicultural Category and GOLD in the Retail Category “Together Somos Más,” which translates to “Together We Are More,” is a campaign that drove awareness and recognition of Walmart’s support of the Hispanic community while it increased the company’s awareness and attention among young bicultural Hispanics by producing consequential engagement with them. Ad Council for FEMA: “Prepare to Protect” – SILVER in the Multicultural Category The “Prepare to Protect” campaign was created to increase the Hispanic community’s confidence and interest in doing advance preparation for natural disasters by showcasing the segment’s impeccable skills and enthusiasm for planning milestones, such as weddings, quinceañeras and other occurrences for their loved ones. Unilever: “Nos Inspiras Tú” – BRONZE In the Multicultural Category “Nos Inspiras Tú,” which translates to “You Are Our Inspiration,” is a multi-channel integrated media campaign created to pave the way for Unilever and its wide variety of brands to create a deep bond with Hispanics’ passion points for Hispanic Heritage Month, on issues such as beauty, self-confidence, community and food equality. Mattress Firm: “Hablemos de tu Descanso” – SILVER in the Retail Category and BRONZE in the Multicultural Category “Hablemos de tu Descanso,” which translates to “Let’s Talk About Your Sleep,” invites Hispanics to get educated about what makes for quality sleep, thanks to the counsel of Mattress Firm’s Sleep Experts. Through playful lip-syncing, the campaign highlights two objectives: to drive brand value proposition awareness and establish the credibility of the brand’s Sleep Experts at retail. The ARF David Ogilvy Awards identify work that shows creative effectiveness and insight-driven campaigns.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.