MERCADEO Versión en español
Lopez Negrete Communications and Walmart Turn Children Into Superheroes
Manuela Walfenzao| 17 de julio de 2017
Imagen del comercial que muestra el amor de las madres hispanas
Lopez Negrete Communications created the latest Walmart back to school campaign. In an exciting commercial, they speak to Hispanic families and invite parents to send their children back to school with the confidence of a superhero.Under the slogan, Une fuerzas para triunfar, they introduce their line of clothes, lunch boxes, backpacks and school supplies inspired by the most emblematic superheroes in the US, Superman, Batman and Wonder Woman. In very elaborate images with realistic special effects, they show superheroes entering school flying, landing at home after taking a test and getting a great grade and then we see they are kids who are wearing some piece from their favorite superhero. Walmart closes the communication with their statement: Ahorra dinero. Vive mejor.
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