MERCADEO Versión en español

Lisandro Ancewicz From 360i: Receiving A Client’s Positive Feedback Is The Greatest Satisfaction

Manuela Walfenzao| 11 de julio de 2017

Ancewicz es responsable de la campaña de Tide que se llevó 11 Leones en Cannes 2017

Argentinian Art Director, Lisandro Ancewicz, part of the 360i Los Angeles team, worked in Tide’s awarded campaign for the Super Bowl. During his tenure at Saatchi & Saatchi NY he created this piece that has won five D&AD, one One Show and 11 2017 Cannes Lions, from which five are gold, five silvers and one bronze. Ancewicz said that the idea was based on generating a real situation during the Super Bowl using the 60-second spot as ending. “Due to the fact that the product was a laundry detergent, the situation had to be a stain, a stain in the blouse of one of the host during the live broadcast. The chosen host was Terry Bradshow, one of the most iconic figures of the American football” he added. During the game, they showed how a simple stain -on Terry’s blouse in this case- can affect fame and outshine his place in front of the cameras. “This was our insight” he said. When the tension in social networks reached a peak, they aired the commercial where Tide came to save the day. “Argentinians are in the top of international advertising rankings. Argentina is recognized as an inexhaustible source of advertisers, and more and more they are requested abroad. They are also recognized for their talent, boldness and adaptability to the most complex scenarios” he said. “While these acknowledgments are important for creative work, the greatest satisfaction is receiving a positive feedback from the client.”

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.