MERCADEO Versión en español
Lexus launches season for the Super Bowl with TV commercials by Walton Isaacson
Patricia Molina| 20 de enero de 2015
Make some noise podrá disfrutarse durante el evento próximo a celebrarse el domingo 1.° de febrero
With the Super Bowl just around the corner, clothing companies and brands started giving the final touches to their strategies for the event to get attention.The multicultural agency Walton Isaacson has been commissioned to develop the first commercial to be aired in the Super Bowl, one of the most important advertising sites worldwide. The campaign was conducted for the automotive brand, Lexus.The ad is recreated in a parking lot, set to music with sounds of a car, such as closing doors or noise from the wheels to turn. Also for 30 seconds, the powerful and energetic style of Lexus is transmitted.30 seconds long, this is the second Lexus participation in the event, being the first one in 2012. Lexus is one of the few companies in the automotive sector that will appear this year in the Super Bowl after the gradual withdrawal of major brands, being perhaps the most striking of General Motors and Volkswagen.”We wanted to ensure that the car was the only protagonist of the announcement, that attention was in the car, in its power, and we did not want to do anything to attract attention more than the car,” Aaron Walton said, of Walton Isaacson agency.The piece, titled Make some noise can be enjoyed during the next event to be held on Sunday February, 1st.To watch the commercial click {here; https://www.youtube.com/watch?v=OOex3JDJYF8}.
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