La campaña destaca el profesionalismo en los centros de servicio
Acknowledgement to work. This was the new Brigestone Americas campaign message to promote their Firestone Complete Auto Care. The idea was directed by Leo Burnett from Chicago: send a message to drivers who attend the first-hand check offered by the brand. Evoke craftiness. Firestone steps away from traditional advertising on automobiles and reveals consumption habits that truck owners have when they neglect their vehicle and do not maximize its complete power. “The brand Firestone connects with a different group of people who work hard, expect the most out of their vehicles. Our new advertising campaigns celebrate the role Firestone has in the achievement of those objectives”, said Philip Dobbs, Marketing DIrector at Bridgestone Americas. “The new points are aimed at reminding people about our technician´s ability at Firestone Complete Auto Care, and what is possible when they use their trucks, since they are aimed at hard work in the adventures they set out for”, said Dobbs.For his part, Charley Wickman, Creative Executive Director at Leo Burnett added that the campaign exposes a reality in which most people do not make the most of their trucks. “If you are going to drive a truck, you must make the most of the advantages this type of vehicle offers. And tires must do their best for drivers to maximize the vehicle´s capacities”.
