MERCADEO Versión en español
Leaders of the industry highlight that all brands have an important role to play in music
25 de abril de 2016
Pete Beeney, director de Cuentas y Agencia Global de Spotify
The International Cannes Lions Festival consulted the opinion of several executives in the music industry on the importance of the event and the contribution made in the Entertainment Lions for Music, which belongs to the Lions Entertainment new division. For Steve Ackerman, Managing Director of Somethin Else, what is nice about Cannes Lions is that it establishes a high yarstick and that is obviously a clear starting point for this year and turns it into a matter of ambition in the music industry.Fred Bolza, VP of Strategy at Sony Entertainment, thinks it is an opportunity to advocate for music as an essential part of all the people who are walking up and down Croisette who come from the advertising world, so they see the value of music. “If they want to do culture -which is something everyone in the advertising world seems to want- then we should truly be talking about a great way to do it and hope this gives us even better visibility before these people” he said.Pete Beeney, Global Agency Lead at Spotify, said that brands have a role to play in music. “If the brand does it the right way, which is not to be associated with a brand in music, but in becoming a brand in music, after that point, what you have to do is give it consistency.”
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