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LatinWorks shines with #LoveTravels campaign for Marriott in Adrian Awards

17 de febrero de 2016

Gabriel García, director creativo ejecutivo de LatinWorks

LatinWorks won three awards at the 59th Adrian Awards Gala which took place within the Hospitality Sales & Marketing Association International (HSMAI) annual meeting. The night’s highlight was honoring those creating exceptional advertising, digital marketing and PR campaigns in the hospitality, travel and tourism industries. The Hispanic branding and cultural services agency was awarded for its #LoveTravels campaign for Marriott hotels for excellence in video, social media, and overall integrated consumer marketing efforts. “We are so excited to share this recognition with LatinWorks who has truly been our partner and guide in creating a ground breaking campaign for Marriott International” stated Cherilyn Williams, Marriott’s Director of Global Marketing. “We’re honored and extremely grateful to be recognized for our contribution to Marriott International’s #LoveTravels initiatives” said Gabriel García, LatinWorks’ Executive Creative Director. “The campaign further connects the brand with multicultural consumers through mediums that have become all-important.” The campaign features celebrity talent Diane Guerrero, Mexican actor Diego Boneta, and Boyce Avenue, a band of three Porto Rican-American brothers. Each of them talks about their experience as world citizens and how they have strengthened their career thanks to their origins. This year’s HSMAI received more than 1,300 entries from around the world for the 2016 Adrian Awards.

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