MERCADEO Versión en español
LatinWorks presents a moving campaign for Music Has No Enemies
Manuela Walfenzao| 17 de junio de 2015
Music Has No Enemies promueve el poder de la música con esta campaña
The NGO Music Has No Enemies Works to empower organizations around the world through music. The US Hispanic agency, LatinWorks, created a campaign for the NGO with testimonies of people whose lives had been saved by music. The slogan of the campaign is La música es vida (Music is Life).The pieces are: Jack and Willie. The videos are narrated by these people who were in danger and whose lives were saved thanks to music. Their stories are dramatized with toy figures. At the end, the real life characters of the story appear and they finish telling the story with their song.The pieces will compete in Cannes Lions 2015 and the creative team responsible is: Sergio Alcocer, CCO; José Hache Hernández and Rodrigo Rothschild, Creative Directors; Victor Rojas and José Hache Hernández, Art Directors; Domingo Palma (Jack), Nick Garza (Jack) and Javier Peraza (Willie), Copywriters and Michael McLaughlin, Senior Producer. Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on PRODUPublicidad.
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