La iniciativa ha sido enfocada para general market e hispano
As part of the evolution of the awarded campaign #PonleAcento, LatinWorks presents Imitation, for the Major Leagues Baseball (MLB). The initiative has been promoted on ESPN and Fox Sports, as well as social networks, focused on the General Market and the Hispanic market. “There is no right or wrong way to play Baseball. Just let’s make sure kids keep playing like kids. Let them keep putting an accent on Béisbol” summarizes the spot. The campaign was made under the Executive Creative Direction from Gabriel García. The Creative Directors were Alberto Calva and Morris Dávila; it was directed by Ricardo de Montreuil; Chuy Hernández was the Producer and Leo Olper, VP Account Director.
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LatinWorks les devuelve las raices a los hispanos en EE UU con #PonleAcento