MERCADEO Versión en español
LatinWorks creates a musical experience for young deaf people called Vibes
Manuela Walfenzao| 18 de junio de 2015
El concierto fue una experiencia multisensorial, una noche para sentir la música
The US Hispanic agency, LatinWorks, created an experience together with Dominos Pizza for the community of deaf people and people with hearing impairments in Austin, Texas. This city is one of the most important musical centers worldwide and the brand decided to offer young people an experience that few had had the possibility of experiencing: a live concert.The experience was titled Vibes and was developed as a Night to Feel the Music. LatinWorks created an immersive and multi sensorial concert which took place in the framework of the Annual Austin Music Festival. They incorporated devices so people could feel the vibrations, dynamic lights synchronized with the music, and a sign interpreter for the lyrics of the songs.The idea won an award in the Ex Awards and now competes in Cannes Lions 2015. The creative team responsible is: Sergio Alcocer, CCO; Norbi Zylberberg, Senior VP and Creative Director; Keith Etter and Gerardo Guillén, Art Directors; Alejandro Peré, Alberto Calva and Sergio Hernández, copywriters; Jason Uson and Luis Eduardo Flores, editors; Keith Etter and Gerardo Guillén, Designers; Roberto Hernández, Desirée Mata, Joey Villanueva and Carla Ferguson, Producers at the agency; Ali Rezgui, Strategic Planning Director; Luis Eduardo Flores and Carmen Martínez Fischer, photographers; Group Therapy Studios, Charlie Uniform Tango, Candu Interactive and Spredfast, Producers; Luis Eduardo Flores, Video Director; Group Therapy Studios, Sound Production; Christy Kranik, Chris Noble and Carla Ferguson, Accounts team.Did you like this piece? Share your opinión with #PalpitandoCANNES and follow us on @PRODUPublicidad.
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