MERCADEO Versión en español
LatinWEs Bully: The millennial expects freshness, to be involved in something new
1 de diciembre de 2014
Bully: Mi canal en YouTube es como un diario de vida
Hector Trejo, better known in social networks as Bully, spoke with PRODU about his personal history as one of the most popular influencers in the Hispanic market, and announced joining LatinWE as senior idea man of Digital Production. “I started before social media was known as such. My channel is like a diary, it is a record of how I’ve grown, because obviously what I posted when I was 16 years is not the same content as I share that I am 24,” he said.Bully now has 235,000 subscribers on YouTube, 200,000 fans on Facebook, nearly 165,000 followers on Twitter and 75, 000 on Instagram. “It all started with sketches, humor and jokes captured with my phone, I never imagined the scope that it could potentially have.”At the height of his career, LatinWE invited him to join his team. “I’m developing strategies from the creative field for brands, and as a consultant to other influencers, who are more every day, but want to be more professional,” he said.From his perspective as an expert in social networks and as a millennial, he ensures that they appreciate the new and sincere content. “What the millennial is waiting for is freshness, is to be involved in something new, something that is moving people, and at the end of the day leaves you happy.”Also, he is expecting brands to break their traditional schemes and are willing to work together. “If brands can work with some influencer and create something new, that’s what the millennial is waiting for.”
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