MERCADEO Versión en español
Latin3 implements a new advertising model with Googles DoubleClick
Patricia Molina| 7 de enero de 2014
Latin3 has carried out with DoubleClick by Google a digital project to determine the value of each step the consumer takes and to measure the return on investment of every advertising effort. The initiative went through a complex process of development and analysis in order to achieve a successful implementation that could significantly boost the efficiency of campaigns launched by Latin3 clients. Matias Perel, CEO of Latin3, connects this innovation to the vision of the agency: Every year we seek to introduce disruptive innovations for our clients, and in this case we managed to understand the role and value we must attribute to each media in the buying process. DoubleClick Campaign Manager (DCA) and DoubleClick Search (DS) are technologies developed by Google for the analysis, development and implementation of display and search campaigns in the online world. DCA is the solution for publishing ads that allow advertisers to manage their whole digital advertising budget, while DS is the latest version of a strategy that incorporates Googles latest trends and innovations in the area of marketing on search engines.Latin3, the pioneer in Latin America at introducing new ways to advertise, is one of the first agencies in the region to put them into practice in the campaigns of its clients.
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