MERCADEO Versión en español

LAPIZ & Contagious survey: Brands can learn a lot from Hip-Hop and food trucks

Manuela Walfenzao| 27 de abril de 2016

Estas pequeñas expresiones culturales se convirtieron en iconos de la cultura pop

Hip-hop and food trucks can tell us about how cultural expressions break out of humble beginnings to become pop culture powerhouses. With this in mind, Contagious, in partnership with LAPIZ commissioned a special report examining the impact of both movements. They worked with culture journalist Khalid Salaam to research and analyze the growth and expansion of hip-hop and food trucks, to show brands what can they learn from it. “We aren’t looking for a formula here; there’s no equation that can be solved to predict the next small movement that will make a big impact. But we hope to create a lens that makes it easier to understand the evolution of cultural manifestations as they grow. And perhaps more importantly, we are developing ideas about what this evolution means for culture – and the people, companies, and brands that seek to shape it” states the study. Some of the main findings include the idea that cultural expressions are no massively embraced. “Often, the initial ambassadors for a niche culture, who take risks and grow beyond the current boundaries, are people or groups that are outside of the culture’s core. Once niche culture proves profitable, brands and businesses will be interested and work to grow the niche.” “Is important to align yourself with the interests, key values, players and influential factors that drive a specific culture. Once we understand what makes a local culture tick, we can articulate it to a larger audience and help it evolve” the survey says. Increasingly, social media also enables these trends to reach wider populations and spread into the massive culture.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.