MERCADEO Versión en español

Lance Ríos From Being Latino: 95% Of Advertisers Feels That Marketing With Influencers Is Effective

Manuela Walfenzao| 13 de junio de 2017

Influenciadores de Being Latino

Lance Ríos, Founder at Being Latino, Chairman of the panel Digital Influencers with the Hispanic influencers Jorge Narváez, Kay-Lani Martínez and Oscar Miranda. “The power of marketing with influencers is huge. 95% of advertisers feel it is effective, 94% of consumers think it is more reliable than an ad” explained Ríos. “The keys to being successful in marketing with influencers are: innovate, persist and experiment. This business must be aligned with the entire advertising ecosystem, including PR, creative and media agencies.”According to Ríos, the advantage of working with influencers is that they create content with which people can relate and identify, as opposed to celebrities. They are experts in creating close content. He explained that there are several categories in which they specialize as a family, relations and food. “I started by accident, but I feel very lucky to be in this world. Not many understand it, but the truth is that it has been a very exciting trip” explained Martínez, beauty blogger. “No one knows our audience better that us, it can’t sound too sponsored, so brands must listen to us. We know what works and what not. It is very important to maintain communication lines open and agree on things before they go public.”When they started, they only made content in English. With all the changes they have seen in the market they discovered that language is only a tactic, it int’s a barrier for influencers. Most create pieces in English that can coexist with several U.S. markets.

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Alonso Aguilar de Amazon: Estrenaremos Cada minuto cuenta primera serie hecha con virtual production sobre terremoto de 1985

Image
MERCADO Y NEGOCIOS

• NAB Show New York 2024 centrará conversación en IA, producción en vivo y la economía creativa sdfd sdfdsf sdf sdfsdf sdfdsf

• Crece número de aplicaciones que admiten audio Dante nativo

• Dome Productions moderniza unidades móviles con consolas Artemis de Calrec

• Array of Hope confía en monitores KRK ROKIT 5 para sus producciones

• Venezuela da el primer paso hacia la era 5G con pruebas piloto y oferta pública

Image
AGENDA

• Tercera edición de Expo ISP llega a Ecuador en noviembre próximo

Image
MERCADO Y NEGOCIOS
Image
Image
Image
Calrec Artemis Mobile TV Group
Image
Image
5g
Image
AGENDA
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.