La Fábrica’s Cesar Ahumada: If this business were easy, it would be boring

Cesar Ahumada, President and Executive Producer of La Fábrica USA, spoke to PRODU about the recent Verizon campaign they did with López Negrete, #MeAgarroElGol. For Ahumada, part of this project makes him feel proud and privileged. First, because for him, López Negrete is a large and important agency; and second, for having Verizon as a client, one of the leading companies in the country.”As it happens with clients like Verizon, they have so many products and campaigns at the same time, with different imminent deadlines that it was a great challenge, the kind we like to face,” he said.The filming of this project lasted four days in Mexico, with little pre-production time, which always means an additional challenge, as a work of such magnitude.”It is for this reason that teamwork is essential. Fortunately, we have the support and intense effort of all involved in the agency and the client, which was essential in getting out such a complex production. I always say if this business were easy, it would be very boring,” Ahumada explained.Finally, he emphasized the role played by Martin Romanella as the director of the project #MeAgarroElGol. “It’s a very solid director who entered the challenge with the energy that was required of him and managed different creative teams involved.”