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La Comunidad Acknowledged at The 2016 Communication Arts Advertising Awards
Liz Unamo| 7 de diciembre de 2016
La pieza Skate Park fue reconocida en la categoría 4A Outdoor Poster
The agency La Comunidad won at the 2016 Communication Arts Advertising Awards for its 3 Pretty Playful Minutes campaign for Tic Tac of Ferrero Rocher, Argentina. The awards went to Pinball and Skate Park graphics in the 4A Outdoor Poster category. “At La Comunidad, we found out that it takes three minutes for a Tic Tac to dissolve and disappear, after rolling in it inside your mouth a million times. For three minutes, playing with a Tic Tac, this little candy feels like it’s on a roller coaster, in a pinball machine, at a skate park” said the agency in a press release. “That’s why they decided to illustrate those three situations in a modern and colorful way to communicate the fun sensation of having a Tic Tac in the mouth.” The creative team responsible for the campaign was coordinate by Joaquín Mollá and José Mollá; Sebastián Visco was in charge of Creative Direction; Yamila Marullo, Copywriter; Carlos Quesquén Cortez, Art Director; Illustrator, Murilo Viviurka Marcondes; and Ramiro Raposo and Fernando Sosa, Executive Creative Directors.
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