MERCADEO Versión en español
Kurt Kirchner from Indiehouse: The days of large budgets are gone
Manuela Walfenzao| 15 de julio de 2015
The postproduction and audio services company recently included Kurt Kirchner in its team as Executive Producer. Indiehouse has been in the market for 4 years and thanks to its steady growth, it has been able to add professionals like Kirchner, who has more than 25 years of experience in the industry, to offer a more complete service.The executive producer spoke with PRODU about the challenges that the current landscape of the Hispanic market presents after the economic crisis the US went through. Things have changed a lot since the crisis. The days of large budgets are gone, now we need to be nimble. Our people understand the need to do more with less” explained Kirchner. “That is why we have consolidated our services in 2015, so that everything can be done in one same place, be more efficient and cost effective. We will also begin to look beyond advertising agencies for work, in order to thrive”. Indiehouse’s core market is the Hispanic market. For Kirchner it is a pleasure to see how this sector has grown, and that it is “winning more and more awards for the work and deep insights that they bring to the advertising industry”. The production company has partners in Mexico and in Argentina and also produces sound for many Latin American studios. In the future they will continue to work on their core business of creative editorial, 3D animation, and audio with their advertising agency partners, but are also establishing themselves as knowledgeable original content providers.
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