MERCADEO Versión en español
Kiko Ricote presents Orgullo as the seventh and last cardinal sin
Patricia Molina| 14 de octubre de 2014
Kikor presente su último pecado capital: Orgullo
Kiko Ricote has recently worked on his campaign Seven Deadly Sins, with the purpose of promoting Kikor, a commercial photography studio. It is a creative proposal to publicize his work and have fun portraying the vices of humans. This time, he presents Orgullo (Pride), a feeling of judgment or insight involving the person who boasts himself/herself. It may be related to pride, a sense of wanting to be rated higher or be above others. In short, it is the satisfaction of one’s vanity, the ego. “With this sin, I finish the series. The truth is that it has worked very well and I have got work as a result of this campaign,” Ricote said to PRODU. It is the last of the seven deadly sins portraying an initiative for Kikor; always linking creativity and honesty to have fun. To view the previous sins, click {here;http://www.grovestudios.com/newsletter/04/sins.html}.”I’m planning the new series. I like to use humor because if I take a smile from someone, for me that’s enough; well I have fun making them and its good for the website.”This last character in Pride, is proud of his muscles, when the police record him, he just wants to show them. Since this is a wish that exceeds the limits of the ordinary or lawful, it qualifies as a vicious attitude.
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